Laumiere Gourmet (Strategic Audit & Roadmap)
E-Commerce Consultancy & Brand Strategy
Brand Health Audit
Growth Roadmap
Seasonal Merchandising Strategy
New York
2024
To deliver a forensic brand audit and a scalable growth roadmap for a luxury gourmet brand, identifying critical gaps in their Amazon presence and providing a blueprint to harmonize premium aesthetics with high-conversion mechanics.
Brand Gap Analysis & Visual Architecture
We conducted a deep-dive audit of the brand’s digital shelf, identifying over 100 specific friction points where the Amazon presence failed to match the aspirational quality of the brand’s D2C identity. We delivered a "Trust Architecture" strategy, recommending specific UX improvements and visual harmonizations—such as unifying packaging themes and correcting ingredient inaccuracies—to elevate the customer journey from a transactional listing to a curated brand experience.
SEO & Seasonal Scalability Framework
To resolve discoverability bottlenecks, we mapped out a rigorous "Algorithmic SEO" blueprint. We identified key category mismatches and proposed a backend keyword strategy focused on high-intent terms. Furthermore, we designed a "Seasonal Scalability" framework, providing the client with a repeatable playbook for launching dedicated listing structures during key cultural moments (Diwali, Lunar New Year) to capture peak traffic without diluting core brand equity.
Performance Marketing & Attribution Strategy
Moving beyond organic reliance, we engineered a performance-led external traffic strategy. We proposed a nano-influencer ecosystem integrated with Amazon’s attribution tools, designed to track ROI down to the coupon level. The roadmap included detailed plans for repurposing content across inactive channels (Pinterest/YouTube), with a projected impact of increasing holiday sales by 30% through verified external referrals and strategic bundling.
