Zuvou Luxury Home Decor
E-Commerce Strategy & Brand Development
Marketplace Optimization
Brand Premiumization
AI-Enhanced Creative
Bangalore
2025
To engineer a comprehensive luxury brand identity and high-performance e-commerce strategy for a home decor label, driving visibility and conversion dominance across major marketplaces (Amazon, Walmart/Flipkart).
Strategic Brand Premiumization & AI Visual Architecture
We executed a "visual-first" brand overhaul to differentiate Zuvou from generic competitors in a saturated market. Leveraging generative AI, we produced over 700 high-fidelity lifestyle assets, transforming 60+ SKUs into a cohesive luxury narrative. This "Premiumization" strategy shifted the focus from functional features to aspirational storytelling, utilizing consumer psychology (emotional triggers regarding home aesthetics) to drive desire and establish Zuvou as a category leader in minimalist design.
Marketplace Technical Optimization & SEO Precision
To maximize organic discoverability, we deployed a rigorous technical SEO framework utilizing tools like Helium10 and SellerApp. By mining over 1,200 high-intent keywords and correcting critical category node classification errors, we unlocked visibility for previously suppressed inventory. This data-led structural optimization accounted for 40% of the total impression growth, ensuring Zuvou’s products dominated search rankings for high-volume, transactional search terms.
Conversion Rate Optimization (CRO) & Commercial Scaling
Beyond traffic acquisition, we focused on "bottom-of-funnel" conversion mechanics. We engineered 220+ enhanced A+ Content modules that addressed customer pain points and provided quality assurances, effectively reducing return rates by 47%. The combination of psychological sales copy and optimized visual hierarchy triggered a 12x increase in conversion rates (CR) on updated SKUs and secured the coveted "Amazon Choice" badge within just 30 days.
